The tourism industry is at a crossroads. Major players in the industry are catering to growing demand by lowering prices and increasing volume, and by doing so disregarding their carbon footprint as well as other negative impacts on nature and communities. However, others are actively pursuing responsible tourism actions against global warming and towards a more sustainable future for the Planet. This seminar is about the constructive and creative approaches that are much needed in a future sustainable tourism development.

Three of the past four Nobel peace prizes have targeted, in their own way, the need for a sustainable environment, local economic development and mitigation of climate change. By focusing on these core areas, sustainable tourism addresses a new and important paradigm for a safer and more peaceful world.

The seminar will examine the tourism crossroads and the new paradigm of sustainable tourism development, and will seek to give guidance on how this particular form of tourism can best become part of the solution - rather than part of the problem.